03 / MEASURE · CROSS-PROJECT ANALYTICS DELIVERY
GA4 / GTM
implementation.
From user action to a checked event.
CLIENT WEBSITES
GA4 / GTM implementationMAINTENANCE WEBSITES
GA4 / GSC reporting framework01 / THE TRACKING FLOW
Follow
the signal.
Select a stage to see what happens and what needs checking. Follow the signal from the user action into reporting.
EXPLORE THE TRACKING FLOW · SELECT A STAGE
User action
A form submission, CTA click or other intended interaction
Start with the measurement requirement.
02 / DIAGNOSTIC WORKBENCH
Expected isn’t always
observed.
Choose an example, then compare what was recorded with what should happen.
Duplicate firing
Inspect overlapping tags and trigger conditions.
COMPARE THE TWO STATES
OBSERVED STATE
The same event fires more than once for one interaction.
03 / REPORTING
From checked data
to a useful report.
Select a layer to explore how sources, metric definitions and reporting structure fit together.
01 / REPORTING FRAMEWORK
Check sources, filters and date ranges.
Use consistent dates and filters for analytics and search data.
04 / PROJECT CONTEXT
The work
in practice.
Selected tracking work delivered as part of the WhooshPro team.
ISCA / MEDIA ENGAGEMENT
Beyond
pressing play.
Play, progress, completion, download and CTA tracking, validated with GTM Preview and GA4 DebugView.
NEXT CONVERSATION
Have a tracking question?
Describe the intended interaction, your current setup and what you are seeing.
Let’s talk